A great internet marketing strategy for your business is to get your product reviewed, either online or in print. A positive review will hopefully create buzz and encourage new customers to consider buying from you. When handled appropriately, a great product review can help to increase your sales exponentially.
1. Make sure your product is ready for the consumer.
It can be tempting to rush through the product review development stage to get a new product in front of consumers quickly. Before you consider taking steps to arrange for a product review, make sure that your product has been carefully tested and that any bugs have been ironed out.
You will also want to make sure that you have good customer service policies in place to ensure that any questions or concerns which the reviewer and your customers may have are dealt with quickly and efficiently. After-sale service is just as important as the steps necessary to move the product in the first place.
2. Choose your reviewer carefully.
If you are interested in having a review blogger take a look at your product, take some time to get to know his or her online persona. Go through prior posts to understand how he or she approaches a product review and to get an idea of the person’s blogging style. Your goal should be to get a fair review for your product and a blogger who is known for cutting down the products he or she is asked to write about is not the right choice for you.
You will also want to check out the reviewer’s reputation online. Running a Google search on the person’s name will reveal an abundance of useful information, including posts that person has made on discussion forums and social networking sites. Evaluate what you find carefully before choosing to approach someone for your product review.
3. Start your relationship with the reviewer on a positive note.
Consider that the relationship you are developing with a prospective product reviewer starts from the time you first make contact, not when the reviewer has agreed to take a look at your product. You will want to be sure that all communication is kept on a positive and cooperative note.
Make a point of responding to all communication, whether by phone or e-mail, promptly. Ensure that the reviewer has appropriate contact information for your company if he or she has any questions or concerns during the process.
4. Make sure your reviewer has all the materials necessary to check out your product.
When you are forwarding your product to someone for a review, make sure that you include everything he or she will need to complete it successfully. If you are asking for a review of an item which needs accessories or supplies to work properly, then be sure to include them in the package you provide to the reviewer.
Managing your relationship properly with a reviewer from the outset will greatly increase your chances of making your product review one which will encourage buyers to reach for their wallets.
Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. You can learn more about him at