In spite of the article of clothing’s underlying achievement in France, ladies overall kept on wearing customary one-piece bathing suits. At the point when his deals slowed down, Réard returned to planning and selling standard knickers.[67] In 1950, American bathing suit head honcho Fred Cole,[38] proprietor of mass market swimwear firm Cole of California, read a clock that he had “close to nothing however hate for France’s renowned Bikinis.”[68] Réard himself would later depict it as a “two-piece swimming outfit which uncovers everything about a young lady aside from her mom’s lady name.”[69] Fashion magazine Modern Girl Magazine in 1957 expressed that “it is not really important to squander words over the supposed two-piece since it is incomprehensible that any young lady with propriety and fairness could actually wear such a thing”.[9][38]  comprar biquíni

In 1951, Eric Morley coordinated the Festival Bikini Contest, a delight challenge and swimwear promoting opportunity at that year’s Festival of Britain. The press, inviting the scene, alluded to it as Miss World,[70][71] a name Morley enlisted as a trademark.[72] The victor was Kiki Håkansson of Sweden, who was delegated in a swimsuit. After the delegated, Håkansson was denounced by Pope Pius XII,[6][73][74] while Spain and Ireland took steps to pull out from the pageant.[75] In 1952, two-pieces were prohibited from the exhibition and supplanted by night gowns.[76][77] because of the contention, the swimsuit was expressly restricted from numerous other excellence shows worldwide.[78][79] Although some respected the two-piece and magnificence challenges as carrying opportunity to ladies, they were contradicted by some feminists[6][80] just as strict and social gatherings who had a problem with the level of openness of the female body.

The two-piece was restricted on the French Atlantic coastline, Spain, Italy,[6] Portugal and Australia, and was disallowed or debilitate in various US states.[81][82] The United States Motion Picture Production Code, otherwise called the Hays Code, upheld from 1934, permitted two-piece outfits however precluded the presentation of navels in Hollywood films.[83] The National Legion of Decency, a Roman Catholic body guarding over American media content, additionally compelled Hollywood and unfamiliar film makers to shield two-pieces from being included in Hollywood movies.[84] As late as 1959, Anne Cole, one of the United States’ biggest bathing suit creators, stated, “It’s simply a G-string. It’s at the razor’s edge of decency.”[85] The Hays Code was deserted by the mid-1960s, and with it the forbiddance of female navel openness, just as other restrictions.[86] The impact of the National Legion of Decency additionally wound down by the 1960s.[87]

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