The visual aspect of your company’s marketing materials will make the biggest impact on your target audience. Everything from shape and structure, to colour, logo placement and taglines will make an impression – and you’ll want it to be a good one.
It’s no secret that, as consumers, if we receive an uninspiring flyer through our letterbox, we’re likely to throw it in the bin without as much as a second glance.
An exhibition stand is exactly the same. To spark interest, a display needs to be innovative, current and eye-catching, using the highest quality materials. These days, people have increasingly short attention spans, so if something doesn’t generate immediate interest then they’re likely to move on to the next thing without hesitation.
Most businesses understand full well the impact of visual marketing materials, but creating high quality design is often easier in theory than in practice. Perhaps you simply don’t have the right tools for the job? Without access to the latest software or a team of designers, it’s easy to get left behind, despite your best marketing efforts.
But there is little point attending these events if you don’t intend to make an impact. This is where the phrase ‘Go big or go home’ comes to mind. Competition between businesses of every sector is vast in the current climate – you won’t want new and upcoming entrepreneurs stealing your limelight with a more professional display.
Employing an experienced designer could be the solution your business needs to create a real buzz. There are hundreds of highly qualified designers out there with invaluable marketing and events expertise, and they are probably itching to get their hands on your company logo design and give it the refresh it needs.
Your upcoming trade show could be the excuse you’re been waiting for to revive your marketing materials and start gaining new custom. An experienced designer will work alongside you every step of the process to create something unique to represent your brand.
You may be anxious about the costs involved in hiring an exhibition designer, but there are many companies out there offering high-quality services with affordable price tags, specifically aimed at small businesses. Besides, they will be able to offer a range of services – from booth design to full event management – and you don’t need to go the whole hog.
If you do decide to employ someone to take care of the entire event process, you could end up saving yourself a whole load of time and company resources. An experienced events manager will take care of everything, from the design and build of your exhibition stand, to the logistics of the event, so you can carry on with the day to day running of your business.
Not only will an events manager oversee the design of your innovative, show-stopping booth or stand, they will also liaise with delivery teams and coordinators to ensure your display materials are delivered safely and on time – so all you’ll have to worry about is turning up and representing your brand.